Craig Baker
Executive Vice-President

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About

Craig Baker joined Noble just a few years after its creation. Mr Baker holds an undergraduate degree from the University of Iowa and a Masters degree from University of South Carolina. In addition, he has 10 years of management experience in the marketing industry and the pharmaceutical & healthcare field. This unique insight into both industries is an important advantage for the future growth of Noble.

Contributions

ADHERENCE TO SELF-INJECTION REGIMENS CAN BE ENHANCED BY CONNECTED DEVICES

Craig Baker looks at the factors contributing to non-adherence and explores how connected devices can help patients follow their self-injection regimens.

More contributions

ENHANCING ADHERENCE TO SELF-INJECTION REGIMENS BY CONNECTED DEVICES

Craig Baker explains how Noble has recently launched the AdereIT platform for autoinjector training and injections to tackle the problem of non-adherence.

REALISTIC PULMONARY DELIVERY SYSTEM TRAINERS

Craig Baker discusses the prevalence of improper use and how addressing this issue via training devices is of benefit to manufacturers, healthcare providers and patients.

PATIENT PREFERENCE: DEVICE TRAINING & EDUCATION TOOLS

Paul Sullivan and Craig Baker point out that most patients with asthma do not use their inhaler properly, and review evidence from a trial of five different methods designed to improve inhaler use. They conclude that training devices could be effective tools to increase patient confidence and reduce anxiety.

PATIENT PREFERENCE IN RESPIRATORY DEVICE TRAINING & EDUCATIONAL TOOLS

Paul Sullivan and Craig Baker provide data from recent patient studies to emphasise the importance of training devices in improving adherence to, and compliance with, inhaled therapeutics.

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