Tim Wooller has over 20 years of experience designing compelling and effective products for global healthcare and consumer brands, picking up numerous awards and patents along the way. He passionately believes in the role of design to keep user insight and experience at the heart of every innovation project, balancing those needs against functional and commercial aspects through close multidisciplinary collaboration. Mr Wooller leads PDD’s Healthcare sector, defining and driving new business development strategies and relationships. He holds a BA(Hons) degree in Product Design from Ravensbourne University (London, UK).