Sustainable Packaging and Patient-Centric Design

Steve Augustyn and Jon Powell discuss a range of key topics in the drug delivery industry, including design complexity, sustainable materials and patient-centric design.

Talking to us at Pharmapack 2026, Steve Augustyn and Jon Powell of Cambridge Design Partnership challenge how patient-centric design is approached and why real progress starts with understanding fundamental usability requirements before jumping to solutions. From drug delivery devices to sustainable packaging, the message is clear – scalability comes from locking in user needs early, validating performance at prototype stage, and resisting premature design decisions.

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