Amy Rinaldi is an Insights Associate at Matchstick. She is responsible for executing user research projects, patient, caregiver and clinician empathy workshops, and innovation challenges. A talented user researcher, Ms Rinaldi is recognised for developing novel approaches to collect rich data from study participants. She has led several projects related to patient and caregiver experience with oral adherence packaging and lyophilised parenteral medications, and has published on these topics. Ms Rinaldi earned a BS in Chemical Engineering from Manhattan College (NY, US) and is currently pursuing a Graduate Certificate in Human Factors Engineering and Ergonomics at Penn State University (PA, US).