Ben Cox, PhD, is Head of Digital Design at Team Consulting. He works with a cross-functional group of designers, researchers and engineers to craft engaging and intuitive interfaces, and to optimise the user experience of medical devices. With a background in human factors and user-centred design, Dr Cox focuses on the user experience and interface from product vision to implementation. Previously, Dr Cox has worked in several design consultancies, as a clinical scientist and design engineer in the UK NHS, and has conducted extensive research for DePuy Johnson & Johnson. He has a BEng degree from Cardiff University (UK) and an MSc and PhD in Biomedical Engineering from the University of Leeds (UK).