About

Hong Cui, General Manager, has worked at Ypsomed since 2015. Prior to joining the company, she worked at the Beijing office of a German consulting firm, where she managed Ypsomed’s projects in China. She studied Chemical Engineering and earned an MBA from Peking University’s National School of Development (Beijing, China). Over the past 20 years, she has held cross-functional roles in the medtech and healthcare industries, including regulatory affairs, account management, marketing and sales. Since 2024, she has served as a board member of SwissCham Beijing and its Life Science Committee.

Contributions

INDUSTRIALISATION

FLYING ON TWO WINGS: YPSOMED’S DUAL-ENGINE STRATEGY FOR SUCCESS IN CHINA

Hong Cui, Orfeo Niedermann and Shawn James discuss how Ypsomed has succeeded in China, highlighting the importance of integrating into the local market, keeping in stride with the pace of development and maintaining alignment with global quality standards.