Marc Egeth received a PhD in experimental psychology from the University of Pennsylvania (Philadelphia, PA, US) in 2007. His academic publications cover evolution, perception and attention, child development, cognitive neuroimaging (EEG, MEG, fMRI), consciousness, experimental philosophy, medical hypotheses, and human factors in healthcare. Marc’s experience in quantitative and qualitative methods includes neuroimaging, eye tracking, ethnographic research, audience/visitor studies, and moderating usability studies. His medical device research and design experience includes iPhone / Android apps, instructional material, and work/office environments including shared healthcare spaces.