About

Sylvia Kaiser-Kershaw is a Global Senior Principal Marketing Manager in the Connectivity & Security business line at NXP Semiconductors. She is in charge of product marketing for NFC-HF-IOT technologies, such as NTAG and ICODE, as well as healthcare market segment development. As part of her role, she helps develop smart solutions to enhance product and patient safety, protect supply chains and optimise processes. Mrs Kaiser Kershaw has over 20 years of experience in strategic and operational marketing, working across a variety of industries, including personal care, healthcare and insurances. She holds an MBA degree.

Contributions

CONNECTIVITY

DIGITAL TWINS – A RAPIDLY GROWING TREND IN HEALTHCARE

Sylvia Kaiser-Kershaw, Susanne Hazrati and Sebastian Muenscher examine how digital twinning, based on smart and secure wirelessly connected tags and labels, can transform healthcare processes.

More contributions

CONNECTIVITY

EMPOWERING PATIENTS FOR SELF-CARE WITH NFC CONNECTIVITY

Sylvia Kaiser-Kershaw looks at how near-field communication technology can be used to add connectivity to medical devices, empowering patients to self-administer medication.

EXPERT VIEW

HOW RECENT NFC ADVANCES ENABLE ANTI-COUNTERFEIT DRUG CONTAINMENT & SUPPORT ADHERENCE

Sylvia Kaiser-Kershaw discusses how recent near-field communication tagging advancements can enable pharmaceutical companies to protect the authenticity and integrity of their products, while also making it easier for healthcare professionals and patients to use medications more effectively through intelligent drug delivery systems.