Sylvia Kaiser-Kershaw is a Senior Global Marketing Manager in the Connectivity & Security business line at NXP Semiconductors. She is in charge of NFC product marketing and market development. As part of her role, she also develops smart NFC solutions for applications in pharmaceuticals and medical devices, including for anti-counterfeit protection and patient adherence applications. Ms Kaiser-Kershaw has over 20 years of experience in strategic brand and product marketing, working across a variety of industries. She is based in Austria.