About

Shawn James is Communication Expert at Ypsomed, where he develops scientific, product and technical content across thought leadership, marketing communications and external publications. He brings more than 15 years of experience in writing, editing and communications, with substantial experience within the medtech industry.

Mr James is a member of the European Medical Writers Association and holds a Master’s degree in English Literature, Language and Communication from Humboldt University of Berlin (Germany). His background combines strong editorial expertise with the ability to translate complex technical topics into clear, engaging content for professional audiences.

Contributions

INDUSTRIALISATION

FLYING ON TWO WINGS: YPSOMED’S DUAL-ENGINE STRATEGY FOR SUCCESS IN CHINA

Hong Cui, Orfeo Niedermann and Shawn James discuss how Ypsomed has succeeded in China, highlighting the importance of integrating into the local market, keeping in stride with the pace of development and maintaining alignment with global quality standards.